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How to Get More Pinterest Views
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Hey loves!
In today’s post, we’re talking about Pinterest!
I know that a lot of bloggers have problems using Pinterest to grow their blog. And with good reason! It can be very confusing to figure out just what you need to do to get more views on Pinterest. But once you’ve figured it out and utilised all the tools at your disposal, it’s a breeze!
So in today’s post, I’m going to be sharing with you all of my tips to getting more followers, a larger audience reach (yep, over a million!), and how to get more views on Pinterest overall and drive more traffic to your blog.
(NOTE: This post contains affiliate links, which means that I may earn a commission from your purchase. You are under no obligation to use these links. For more information, take a look at the Affiliate Disclaimer)
Create engaging pins (+infographics!)
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Of course, the first step to getting more Pinterest views is to create pins that people will want to share.
I will admit that I’m not the best at this, but I have learned a few things that are important to do when you start creating pins on Pinterest.
1. Make them engaging! This could mean a lot of things, like including fun fonts, bright colours, and interesting photos. Check out this post by Owlbbaking for a great introduction to creating engaging pins.
2. Maintain your branding! You’ll want to incorporate your blog branding and house style into your pins, so that people know they’re yours! This doesn’t necessarily mean that all your pins have to look the same (I’ve made that mistake…), but by keeping a few integral parts of your branding, such as colours or fonts, your Pinterest will look nice and consistent.
3. Make infographics! This is probably the most useful point on this list, and it’s probably the main tip that got me to 1 million views. People love infographics, especially checklists. We all love to create lists and tick them off, and tapping into that can get your Pinterest to a great place. The great thing about checklist infographics is that they can be made using existing blog posts you own, so you don’t need to plan out a new blog post just to make a checklist pin. Give it a go! Have a look through your blog posts and see what can be made from them!
4. Lastly, you’ll need a good tool to create your pins. There are lots of options, such as PicMonkey and Photoshop, but I like to use Canva. Canva is an online graphics creator, with template options for everything from Twitter headers, Facebook graphics, and pins. Best of all, it’s free!
Join group boards
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Now, you can create some of the best looking pins in the world, but if they’re not being shared about, no one is going to find them. So what do you do? Join group boards!
Group boards are boards that are open to collaboration from anyone that has been invited to join the board, and anyone can follow these boards. You can browse an ever-growing list of group boards on pingroupie.com, filter by number of followers, number of contributors, etc.
You’ll want to look for a board with a large amount of followers, but not too many as you’re unlikely to get accepted into the group. Look for groups that have been recently updated, have a large amount of followers, and a fair amount of contributors. Boards with lots of contributors are likely to be happy accepting more.
To join these boards, you might need to message or email the board owner directly, or you may just need to hit a request button. But keep going until you’ve joined a good handful of boards and start pinning your stuff to them!
Remember to also pin from those boards, as the entire point of them is to provide mutual benefit to the contributors!
Schedule with Tailwind
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Now that you’ve got a good number of group boards under your wing, you can really use Tailwind effectively to get more Pinterest views.
Tailwind is a Pinterest scheduling tool, to allow you to continuously pin around the clock without needing to constantly pick up your phone and manually pin every day. You simply take a couple of hours every month or so, schedule up a whole bunch of pins, and let it work its magic while you get to work on other things!
But what should you be scheduling on Tailwind?
Of course, you want to be getting your own pins out there, and so pinning to your own boards and those lovely new group boards is the first thing to do. But as Pinterest is first and foremost a social media platform, you also need to be pinning other people’s pins. I’ve heard that a good ratio is around 20:80 of your own pins and other people’s pins. This is so that you don’t bombard your followers with the same content from you over and over.
Instead, think of yourself as a curator of content. Give your followers a whole host of information, including your own, that aligns with your brand. Create boards for all aspects and areas of interest for your blog and include everything that could be useful. For instance, if you’re a cooking blog, create boards for different types of recipes, cooking tips, or nutrition info. If you’re a lifestyle blog, create boards for things like fashion, beauty tips, organisation, or fitness. Anything that you’ve previously written about, that topic can likely be made into a board. Then just make sure that you include other people’s quality content alongside your own!
Tip: batch schedule your pins board by board to save a lot of time! That way, you can simply add that one board to every pin in your drafts rather than go through every pin individually to select the board it belongs to.
BONUS: Use Tailwind SmartLoop
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One of the newest (and greatest!) tools added to Tailwind is SmartLoop. This is intended to save you a ton of time by adding your pins to certain groups and setting them to publish on a continuous loop.
This way, you can ensure that your own content is being continuously put out there without needing to monitor it or remember to schedule it yourself. I like to use this tool so that I can focus on scheduling other people’s content and just let SmartLoop post my own pins for me.
But the other great thing about SmartLoop is that you can set it to run during certain time periods. For instance, you could create a Christmas board and set it to only publish from November to the end of December. Pop all of your Christmas related pins in there and they will automatically publish at the time when they are most relevant, without you needing to remind yourself to put them out there.
Optimize SEO for your pins
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The final tip is to make sure that your Pinterest is SEO optimized.
That’s right, SEO also extends to Pinterest!
Pinterest is, technically, a search engine. You pop in a keyword and Pinterest searches all the pins on the site to select the best matching ones for you. Just the same as Google.
So to make sure your pins are actually coming up when people make searches, you need to optimize your pins according to the keywords you want them to show up for, just as you would for a blog post.
So you can either use the same keyword as in the blog post that your pin is linking to (this is recommended) or select a new one by testing some words and phrases out in the Pinterest search bar and seeing what suggestions come up. And then make sure your keyword is in your pin’s title and description.
You can also utilise hashtags on Pinterest within your pin’s description, which are becoming more and more relevant. Check out this post by Small Biz Refined for a much more in-depth explanation for using hashtags on Pinterest, but the crux of it is: use only a few hashtags per pin, use relevant hashtags, and use hashtags with a medium popularity.
The post How to Grow Your Pinterest Views to 1 MILLION – Blogging 101 appeared first on Emily Aagaard.